ReThink Radio – The SoCast Blog

SoCast, the premier provider of digital solutions for radio, has added veteran broadcast sales leader, Victor Giacomelli, as Managing Director - Advertising and Research. Victor will oversee client success for their SoCast Ads revenue platform. He is tasked with ensuring that SoCast's broadcast partners receive the sa...

Let's face it: 2020 has been a difficult year. People are tuned into radio whether it be to get news or escape from it. One bright light during this time has been the concept of programmatic advertising. Now if you are wondering, what on earth is programmatic advertising!?, I will do my best to explain in layman's term...

Wasn't Radio the first Social Network? Deep inside radio's DNA stems an epic track record of two-way conversations, compelling storytelling, and crowd sourcing. So, social media has to matter for radio, because it's simply an extension of itself into the digital world. As most radio brands have already discovered that ...

There's a strong difference between robotically posting content on social media and strategic posts that make sense. It's easy to talk about how vital social media is within your station, but what's even more important is the tactics you abide by. What you say and how you say it on the air matters, but how you transiti...

When it comes to social media success, radio's major advantage over every other type of brand in the world is a hundred year head start on developing free consumable content. As a result, radio is already well established as a reliable, resourceful, and entertaining content provider while everyone else is trying to cat...